How a company whose name you probably can’t pronounce is now worth more than Apple (2024)

New York — It’s easy to grasp why Apple, Microsoft and Google are multitrillion-dollar companies: Just think about how many people around the world interact with the companies’ products and rely on them to go about their daily lives. But these multigenerational brand names are now trailing behind Nvidia, suddenly the most-valuable public company in the world.

The tech behemoth whose prescient decision to launch into AI chipmaking sent its stock into the stratosphere is hardly a household name. Many people can’t even pronounce it (it’s en-VID-eeyah, the company says on its website).

“I just read that it is now the world’s most valuable company, surpassing Microsoft. Why is that, because what does it do?” one user posted on Reddit on Tuesday. Many Nvidia investors who hopped on the train likely can’t explain what it does either.

With a market value of over $3 trillion, Nvidia is worth more than most countries’ entire economies. How did Nvidia get there?

Video games were just the start

Artificial intelligence wasn’t on the minds of Nvidia’s founders when they launched the company 31 years ago over a meal at Denny’s, where its CEO Jensen Huang worked at one point as a dishwasher. Their discussion revolved around finding a way to boost the processing capabilities of computers, especially graphics-intensive applications, Huang said in a recent interview that aired on “60 Minutes.” That was the impetus for Nvidia entering the graphics processing unit, or GPU, space in 1999. (While Nvidia popularized the term, it didn’t invent it, though it is often mistakenly credited with having done so.)

Nvidia’s GPUs revolutionized the gaming industry, bringing to market new games with movie-like visuals, whereas prior games were 2-D.

Eventually, the company took things one step further, creating a programming language that enabled developers to create applications to run on its hardware. By 2012, it discovered that its chips could be used to power much, much more than video games, chief among those: artificial intelligence applications.

Still, the company remained relatively obscure to most investors and consumers — except for hardcore PC gamers.

That all changed in November 2022, when OpenAI announced ChatGPT, which shocked the world, permanently altering people’s understanding of AI’s capabilities. The app’s stunning ability to mimic human speech and perform complex tasks shook Silicon Valley and Wall Street.

The winning ingredient (for now)

Suppose everyone collectively at the same time decided they don’t want to commute to work by driving or using mass transit. Instead, everyone is going to bike to work from here on out. Well, naturally demand for bikes is going to explode overnight. Want to get in on the action and start making bikes? You’re going to need a lot of steel. Nvidia is the steel of AI.

Now that just about every company, tech or not, is trying to find some way to use AI after OpenAI’s success made them look silly in comparison, everyone needs a lot of Nvidia.

It’s no wonder why it was the best-performing stock in the S&P 500 in 2023, gaining a whopping 239%. Up an additional 181% so far this year, it’s been the best-performing again.

All that demand for Nvidia chips surely must’ve increased competition, right?

Slowly but surely it has with heavyweights like Meta, Amazon, IBM and Microsoft starting to play catch-up. However, none of them are coming close to Nvidia’s capabilities in the AI space, which is why it controls upwards of 70% of the market in AI chips.

Wall Street’s love affair with AI doesn’t seem like it’ll ever end. Could it all be one big bubble that’s bound to burst like the dot-com era? Maybe, but it seems less likely given the intrinsic value AI carries. All that means is demand for Nvidia chips isn’t going away any time soon but that competition will continue to grow more fierce.

Before we know it, another company with a name most people can’t pronounce will be referred to as the next Nvidia.